‘Write great contents and people will find you, link you back and you’ll see an improved ranking‘.
I’ve been hearing this same story for quite about three years now and I doubt it works as good it did in the past. If you write a great story, it’ll take months before people will link you naturally and your post hit a large number of visitors.
Sadly! There were few blogs back, and lower competition– but today, you get similar content in like 10s…no 1000s of blogs!
If you do a run down on the internet to find Search Engine Optimization techniques, everyone refers ‘BACKLINKS’ as the greatest source. Yes, be it in 2015 or five years from now, I consider backlinks as the back-bone of every blog and I put them on top of my SEO tips, two-step ahead of my contents.
Matt Cutts announcing the easiest way to build backlinks- Guest posting, to be dead, has stirred several controversies in online communities about dropped ranking, decreased traffic and getting Google slapped with Penguin and other Google updates.
Quality backlinks matter!